An employer branding reflects a company’s internal and external values, as well as how it treats its employees. It defines how the organization is perceived in the job market and is just as crucial as marketing its products or services.
Nowadays, publishing a job ad alone is no longer enough to attract the right candidates. It's essential to engage passive job seekers and position your company as a desirable employer for the future.
To attract the right quantity and quality of talent—and to retain them effectively—strong Employer Branding is essential.
At MPS, we don’t just focus on external image—we also support the retention and satisfaction of existing employees.
Employer branding is not solely an outward-facing activity. Our services combine external visibility with internal loyalty-building because the two reinforce each other.
It’s just as important to engage existing employees as it is to attract new ones. Strong employer branding helps retain talent through:
A referral program can be a cost-effective tool for sourcing new hires. In exchange for a reward, employees recommend new candidates—lowering recruitment costs and enhancing brand visibility through word-of-mouth.
It’s vital that employees clearly understand their career path within the company—where they can go with certain questions, what growth opportunities exist, and what long-term development options are available.
Internal social platforms (exclusive to employees) can help foster engagement. These spaces allow colleagues to share moments, ask questions, and support one another in a moderated environment.
